For more information on the role of wholegrains in overall health and their specific role in heart health visit Grains & Legumes Nutrition Council. For the nutritional information and frequently asked questions on Weet-Bix™ Cholesterol Lowering visit the product page. Close to half (47%) of the participants could not identify the product containing plant sterol. Fibre, fat, protein, carbohydrate and energy did not change. In the Weet-Bix™ Cholesterol Lowering clinical study, simply eating 2 Weet-Bix™ (one serve) per day was found to improve measures of diet quality including wholegrain (increased by 33%), thiamine (37%), riboflavin (28%), niacin (13%) and iron (27%). It’s Enjoyable: Weet-Bix™ Cholesterol Lowering is enjoyable with the same great taste as the regular Weet-Bix™ Australians know and love. And we've made it even easier with these delicious serving suggestions. This supports 2 Weet-Bix™ Cholesterol Lowering daily as being an easy dietary change to implement and comply with. It’s Easy: Weet-Bix™ Cholesterol Lowering is easy-eating just two Weet-Bix™ Cholesterol Lowering daily, provides the optimal amount of 2 grams of plant sterols in one serve.Ĭompliance with 2 Weet-Bix™ per day was excellent among participants of the Weet-Bix™ Cholesterol Lowering clinical study. View the peer-reviewed clinical trial in the Journal of Foods - "Cholesterol-Lowering Effects of Plant Sterols in One Serve of Wholegrain Wheat Breakfast Cereal Biscuits-a Randomised Crossover Clinical Trial". The LDL cholesterol lowering efficacy reported in the Weet-Bix™ Cholesterol Lowering clinical study was aligned with (not significantly different from) the LDL cholesterol lowering efficacy of the most up-to-date analysis of all available clinical studies of products using a similar dose of plant sterols. The randomised clinical study on Weet-Bix™ Cholesterol Lowering, conducted by the University of South Australia with lead researcher Professor Peter Clifton, concluded that 2 grams of plant sterols from 2 Weet-Bix™ (one serve) per day significantly lowers LDL cholesterol. We then swapped the treatments over for the next 4 weeks.” The other group ate 2 regular Weet-Bix™ as the placebo control group for the same time period. One group ate 2 Weet-Bix™ Cholesterol Lowering a day for 4 weeks. The trial included 46 Australian adults with high cholesterol (>5.5mmol/L), that we divided into two randomly assigned groups. "My research team and I conducted a clinical trial in 2016. I conducted a clinical trial in partnership with Sanitarium Health and Wellbeing ™ and their breakfast cereal product Weet-Bix ™ Cholesterol Lowering. Over the course of my career we have learnt a lot about heart health and the important role that diet and lifestyle plays. He has over 30 years' experience researching the prevention and treatment of cardiovascular conditions, type 2 diabetes, obesity and other metabolic conditions. Peter Clifton is the Professor of Nutrition at the University of South Australia and a general physician. 2 grams of plant sterols in Weet-Bix™ Cholesterol Lowering, consumed daily has been clinically verified, is aligned to the total body of evidence and lowered LDL cholesterol by up to 9% in 4 weeks. Research shows, based on 40 clinical studies published in peer reviewed journals, that consuming 2 grams of plant sterols daily lowers LDL cholesterol by up to 9%. It’s Effective: Weet-Bix™ Cholesterol Lowering is effective-the 2 grams of plant sterols in a daily serve of Weet-Bix™ Cholesterol Lowering is clinically proven to actively lower LDL cholesterol levels by up to 9% in 4 weeks as part of a healthy diet low in saturated fat. Weet-Bix™ Cholesterol Lowering key benefits - It’s effective, it’s easy, it’s enjoyable and supported by the Heart Foundation Check out these delicious recipes using Weet-Bix™ Cholesterol Lowering. Visit our Take Two a Day Website for a simple low down on all things Weet-Bix™ Cholesterol Lowering.International plant sterol dietary recommendations.Approval by Food Standards Australia New Zealand (FSANZ).Recommendations: National Heart Foundation.View and download our free Factsheets: For Health Professionals click here and for Consumers click here.What does Weet-Bix™ Cholesterol Lowering mean for Aussie consumers?.
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